Evan help us

Not since The Passion have I seen such an intense marketing campaign aimed at Christians as I’ve seen the past few weeks for Evan Almighty.

I first saw the trailer for Evan’s predecessor Bruce Almighty as I sat waiting for one of the Lord of the Rings movies. It struck me as blasphemous at the time, but our youth minister wondered if maybe it might have some good lessons about God’s rule and human limits. Boy, was he right. Bruce Almighty has become a favorite of mine. Though flawed, it’s funny and makes a good statement about sacrificial love.

But I’m surprised at the push for Evan Almighty. First, I got a pastors’ invite to attend a screening in Atlanta several weeks ago (I didn’t go). Then I received an email ad last week asking me to download free clips from the movie to use as sermon illustrations. And Christianity Today Movies has been writing articles on Evan all week, leading up to their review, as well as running paid ads.

According to CT’s review, Evan is a cleaned-up family film (especially compared to Bruce) with a positive message or two. I’ll probably see it, and I wouldn’t be surprised if I like it and recommend it to friends.

But why on earth would I want to help sell tickets in church?

June 23, 2007 · Filed Under Culture, Movies

Comments

2 Responses to “Evan help us”

  1. josh on June 25th, 2007 5:03 pm

    I’ll probably see it too.
    I did see a clip from it with Wand Sykes who is not funny in any way. Her exceedingly lame act makes me want to pour acid in my ears.

    :)

  2. Sam Clark on June 27th, 2007 9:54 am

    I’ll see it. I have a friend thats seen it and he says that he liked it better than Bruce Alimighty. Its cleaner than BA and he thought enough of it that he wants to take his 10 yr. old brother to see it. Great family values movie.

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